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Crimson Keep is a fantasy strategy game where 2 opponents battle it out to build a Keep, summon a Dragon and defeat their enemy!
Develop a logo based on the gothic / medieval theme.
Gothic font in red which matches the colour theme and style of game.
1 . Used the letters C an K, then reflected them to symbolise the 2 opponents.
Looked like some sort of strange beetle!
2 . Simplified and added a suggestion of steps up into a Keep.
Too big a gap at the top of the logo.
3 . Found a face in the logo and decided to develop.
Looked like a skull and wanted it to look more like a Dragon.
Face looking left
Face looking Right
4 . Dragon face looking straight at you.
Amazing!
5 . Logo now needs some text.
6 . This logo looks promising, lets add it to the games box art.
Not enough impact
Too confusing
Stands out but too busy
7 . What about just the text on its own?
Bugger...
Eye catching / Warning / Power
Ties in with the games theme and name.
Power / Mystery / Reliable
Contrasts with red well to enhance the games visual.
Aller was chosen as the main communication font. Its humanist sans-serif structure is easily legible and fits with the theme.
Brighton Bold was chosen as the heading font for the games cards. being another humanist font it compliments Aller whilst still bringing is own unique style.
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